PEZ goes digital
PEZ Play is a special innovation, marking our entry into the digital age. PEZ Play turns classic PEZ products into an entertaining and interactive experience on mobile phones and tablets, thus making them even more tangible for kids and adult gamers alike.
The PEZ Play app can be download for free from the App Store. The games are unlocked by scanning a PEZ candy code. What's really exciting is that various PEZ candy codes are in circulation. These appear either inside packs of PEZ Fruit Mix or on selected PEZ dispenser boxes. All candy codes must be collected to gain access to all PEZ Play games. The child-friendly games encourage children to demonstrate their creativity, imagination and skill, and basically have fun.
'With PEZ Play, PEZ is once again demonstrating the brand's ability to keep up with current trends. Digital games enable us to inject the spirit of our time into the traditional values of our cult brand, increasing its appeal and uniting generations!'
Gabriele Hofinger, Head of Marketing